Alvea Services
Computerlinks has developed a new range of channel-only, brandable, managed services to assist their partners. The service is essentially a 'start-up' business and Pencilfish was asked to develop the brand – from the initial concepts, through to the final design of all collateral.
Brand development
The client asked Pencilfish to design a new brand that would have impact in a competitive market. After several initial concepts were presented, the final Alvea logo was developed and approved. The finished design allowed for numerous sub-brands to be created without losing the impact of the original design.
Launch campaign
To launch the new service, a bespoke campaign was designed. Potential customers were mailed two 'teaser' postcards followed by a six-page, roll-fold mailer that explained what Alvea has to offer in full.
Company literature
Numerous pieces of company literature were produced to support the Alvea brand. These included everything from data sheets to company stationery.
Banners
As well as print material, Pencilfish produced a number of web-based designs, including emailers and banner ads.
Exhibition
To further promote the new brand, Pencilfish has designed and produced a range of exhibition stands, including the pop-up and pull-up stands shown here.
